There was a time to have a business blog was optional. But times change.
I currently hold a blog is a must for any professional services firm. More and more buyers use Internet searches to identify and learn more about the companies we want to work. And a blog plays an important role for a firm is found by these buyers.
If you are persistent, a business blog can produce great results. In a study by Technorati, 71% of the responses of those having a business blog indicated that increased their visibility within their industries through their blogs, and 56% indicated that their blogs helped them establish a leadership position in their industries.
Here are 5 benefits your firm can get from "blogging":
1. Extend your network. A blog is a good way to develop relationships, you can share ideas with an audience of current and potential customers and helps build confidence.
2. Establish a two-way communication with customers. Thanks to feedback from readers you open a door to potential clients, colleagues, specialists, analysts, and others interested in his signature.
3. Expanding the scope of its signature and strengthen your brand.
4. Have a vehicle to publish and distribute their knowledge.
5. Increase traffic to your website. The content of your blog can lead traffic to your site and Improvement its position in search engines. Maintaining a blog
respresent a long-term commitment. When you set up a blog, and wrote on it, you also have to commit to participating in the blogosphere, reading and commenting on other blogs within your niche and providing marketing support for your blog.
But it is a commitment you have to assume, if you want to grow their services firm professionals. If you are still not posting a blog, what's stopping you?
