Imagine for a moment that you are perceived as an expert in his field: automatically placed above their competitors and being the natural choice in their work.
Position as a "trusted adviser" is one of the best things that can happen. Suddenly you do not look any further for customers. Clients come to you. I know what you're thinking: it is easier said than done. So let's examine a strategy that will put in the way of the election become "obvious" in your field.
Early impressions are really important. This is the reason why you must show your expert status from the beginning, and through any form of communication with potential customers.
With this in mind, start thinking about what you can offer to the market that will position as an authority in your field, demonstrating their knowledge, ability and credibility. Here are some suggestions:
- Articles
-
Reports - Newsletters
- Events
- Seminars
Offer something that is not much cost to you, but is perceived as valuable for the market.
This approach works, and at various levels. For example, offer some value allows the potential customer "see" you, without having to invest time or money. Those customers genuinely interested in you will accept their offer. You begin to develop a list of qualified prospects. Therefore
begin to consider carefully every communication you have with your potential customers. What can you offer your audience to show credibility and capacity, and showing that you are an expert? Just try and be an important step in this strategy of positioning.
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